Branding for a car wash company called "Splash," which is known as the largest car wash company in China. The branding project involved various elements, each carefully designed to capture the essence of the brand and create a cohesive visual identity.

Here is an overview of the different components included in the branding project:

Logotype: The logotype design consists of the distinctive brand logo, which represents the identity and personality of Splash. I also established guidelines for its safe-zone, ensuring proper spacing and visual balance.

Brand Logo and Claim: Different variations of the brand logo paired with a powerful claim to enhance brand messaging and communication.

Brand Logo and Product Logo: Guidelines for incorporating the brand logo alongside the product logo, creating a harmonious and visually appealing combination.

Colors: IDigital and print colors for Splash, ensuring accurate representation across various media and materials. Additionally, secondary colors were identified to support the brand's visual palette.

Fonts: Carefully selected fonts for both Chinese characters and Latin letters. These fonts were used to create a consistent and harmonious typographic style throughout the branding materials.

Visual Elements: Created a set of custom icons, Splash foam graphics, hero cars illustrations, interior/detail photos guidelines, image photo treatments, app icons, boxes and tags designs, outlines and lines styles, arrows, and legal signs.

Grid and Layout: A comprehensive grid system was developed to establish consistent and balanced layouts across different formats. This includes horizontal and vertical formats, as well as guidelines for adapting the grid to other formats.

Keyvisual Layouts: Designed various layouts that highlight the key visuals and capture the essence of the brand, ensuring visual impact and effective storytelling.

Print & Online Materials: Developed templates and layouts for print materials, online visuals, and promotional materials, ensuring consistent branding across different platforms and mediums.

Signs: Created designs for outdoor advertising signs, considering visibility, simplicity, and the brand's minimalistic approach.

Panels: Designed panels for different purposes, such as informing and promoting the brand. These panels follow the brand's visual guidelines and effectively communicate key messages.

WeChat: Designed visuals specifically tailored for WeChat, taking into account the platform's requirements and aesthetics.

Pitch Deck: Created a visually engaging and informative pitch deck that effectively communicates the brand's story, value proposition, and growth potential.

Corporate Stationery: Designed various corporate stationery items, such as letterheads, business cards, and envelopes, ensuring consistency and professionalism.