LEC WatchParty
LEC is the League of Legends European Championship. The professional League of Legends esports league is run by Riot Games in Europe, in which ten teams compete. LG Ultragear is the official partner of LEC and in 2022 we threw a big watch party for the LEC fans in Prague.
First ever public LEC watch party in the Czech Republic.
Over 300 fans came to watch and cheer for LEC finals in person.
To make this possible... A visual style was created which ties the LG Ultragear and LEC visual styles.
10+ Social Media posts were created.
16 Branded banners were designed.
3 unique videos for projections and 10 unique videos for stream were animated.
A photo corner and 10 different airbrush patterns were created.
And a showroom corner for the brand was designed.
- ART DIRECTION & DESIGN & MOTION
- Client: LG Ultragear
- Agency: DDB FTW Worldwide
- Team: CD: Ivan Soukup, CW: Ondrej Kolek, AD: Bedirhan Akcan, Designer: Kryštof Henzl, Production: Fame Factory
