Kaufland X Sinners - Bedirhan Akcan

Partnership - Commercial - Event - Youtube Series

Kaufland is a store for seniors, to attract a younger audience we partnered them with the best esports organization in the Czech Republic. We activated the community across all platforms throughout the whole year with the following campaigns.

ADC Czech Awards - Media Partnership - Bronze

ADC Czech Awards - Social: Community Building - Bronze

Countdown posts

To hype the community, we started a mysterious countdown on Sinners IG.

Launch Commercial

To hype the community, we started a mysterious countdown on IG.

Grilferno - Youtube Cooking Series

Kaufland wanted to promote their grilling season products through their new partnership, so we came up with a youtube series where 5 esports pros were left in the wilderness, under the guidance of the chef and founder of Camp Fuego, Mark Pavala, they were learning how to grill like a chef.

Healthy Sinner - Youtube Documentary Series

We conducted a public survey among the citizens of the Czech Republic on how they imagine the lifestyle of professional game players compared to the average person. Most of the population thinks of esports players as fat, lazy anti-socials who spend all their time on computers and on the internet.

However, thanks to the partnership with the leading Czech esports organization SINNERS Esports, we know that the reality could not be further from these opinions. That’s why we jointly created the Healthy Sinner documentary series, where professional players give a glimpse into their privacy.

Few people know what the real life of professional computer game players looks like.