Advertising / DDB FTW – Unexpected Hire

DDB FTW – Unexpected Hire

When DDB launched its new global positioning “Unexpected Works”, its offices around the globe were encouraged to bring it to life.

Sitting at the intersection of pop-culture and gaming, DDB FTW pulled off a hillarious PR stunt that trolled the entire ad industry – we hired cartoon character and notoriously unemployed advertising douche Jerry Smith of Adult Swims’ show Rick & Morty as a partner to out CD.

Well, at least his perfectly manicured LinkedIn persona with all the influential connections in the ad & marketing industry.

  • ART DIRECTION
  • Client: DDB FTW Worldwide
  • Agency: DDB FTW Worldwide
  • Team: CCO: Dora Pružincová, CD: Ivan Soukup, CW: Gert Laubscher, Experiential Creative Lead: Lluis Rotger, AD: Bedirhan Akcan