League of Legends – Star Guardians
Launch Campaign - Event - Experience

Riot Games launched new skins for the skin line Star Guardians for their game League of Legends. Star Guardians are the protector of light in the game lore, and characters are inspired by anime culture. To gather the community and turn an ordinary meeting in the park into an extraordinary experience we designed couple activities and decorated the event like a scene from an anime. Tarot reading within the game lore, claw machine to earn LoL toys, Origami and other challenges. Community had to gather under the star at 20:00 every they and torch their mobile phones to light the star. Event took 5 days and more than 300 people attended.